Mom, Marketer & Mission-Driven CEO: Abby Combs on Turning Pain Into Purpose

Jeremy Demate
Jun 3
3 min read

Grief. Growth. Grit. These aren’t just words—they’re the lived experience of Abby Combs, a mother, marketer, and the mission-driven CEO behind E-Studios. In one of our most powerful episodes yet of The She Believed She Could Podcast, Abby opens up about the unexpected road to entrepreneurship, the personal loss that changed everything, and how she found confidence, clarity, and purpose beyond the carpool lane.

Whether you're a mom, a small business owner, or simply someone in the middle of a personal pivot, Abby’s story will leave you feeling seen, supported, and inspired to pursue your next chapter with heart and hustle.

Abby Combs is the founder and CEO of E-Studios, a boutique marketing agency specializing in email marketing for health and wellness e-commerce brands. Known for her strategic mind, real talk, and commitment to helping small businesses scale sustainably, Abby is redefining what success looks like for modern women in business.

“I thought the career was carpools,” Abby shares. Like so many women, she built her life around family first—until grief cracked her open. The loss was devastating, but it sparked an unexpected rediscovery: of her ambition, her resilience, and her desire to do meaningful work.

What followed wasn’t just a career change—it was a calling.

Today, Abby is the founder and CEO of E-Studios, a marketing agency that helps health and wellness brands master email marketing. What started as a side project quickly turned into a business that now helps clients turn their inboxes into income.

But Abby’s expertise is only part of the story. What sets her apart is her belief that email marketing can feel personal, powerful, and even joyful—when done right.

“Email marketing isn’t annoying—it’s necessary. And it can actually feel good when done right.”

In a world that glorifies hustle, Abby offers a refreshing perspective on what it means to build a business that supports your life—not one that consumes it. She’s candid about navigating burnout, establishing boundaries, and letting go of the pressure to “do it all.”

“Boundaries aren’t just for clients. They’re for protecting your energy and your joy.”

It’s a powerful reminder for every woman wondering if she’s doing enough—or if it’s okay to want more.

Abby believes confidence isn’t about having it all figured out—it’s about trusting yourself to figure it out as you go.

“Confidence is self-trust. It’s knowing you’ll figure it out even if the plan changes.”

Through every pivot, Abby has leaned into her intuition, proving that real success starts from within.

Whether you're launching a brand or leading a household (or both), Abby’s wisdom applies:

Build with purpose. Let your values guide your vision.
Master email. Make it your most profitable and personal channel.
Trust yourself. You’re more capable than you realize.
Honor your season. It’s okay to grow slow—and it’s okay to want more.

Memorable Moments

✨ “Grief cracked me open—but business gave me purpose again.”✨ “Confidence is self-trust. It’s knowing you’ll figure it out even if the plan changes.”✨ “Email marketing isn’t annoying—it’s necessary.”