Leading With Grace and Driving Sales Growth: The Alice Heiman Way

We often hear about sales strategy, scaling revenue, and hitting targets—but what about the human side of leadership? The side where CEOs are raising kids, caring for aging parents, and navigating life transitions while running thriving companies? That’s the space Alice Heiman knows better than most, and it’s exactly what she’s here to share.

In this full episode of The She Believed She Could™ Podcast, host Allison Walsh sits down with Alice Heiman—sales strategist, leadership mentor, and trusted advisor to growth-focused CEOs—to uncover what it really takes to grow your business without sacrificing your values, health, or sanity.

Alice Heiman is no stranger to high-growth environments. Known as one of the nation’s most trusted sales experts, she’s spent decades helping CEOs and executive teams scale revenue while building companies they actually love leading.

Her approach blends sharp sales strategy with a deep understanding of the human side of business. She works with leaders to create sales organizations that thrive—without burning out the people behind them. With a client list spanning from startups to global enterprises, Alice’s insights have transformed how leaders think about growth, leadership, and sustainability.

One of the most powerful truths Alice shares is this: you don’t need to wait for confidence. You’ve already faced challenges, navigated unknowns, and led through hard seasons before—and you can do it again.

For women leaders especially, confidence is often treated like a prerequisite. But in reality, it’s a muscle we’ve been building all along. Alice’s advice? Remember your track record. Let your past wins and problem-solving be the proof you need to trust yourself now.

If you’re looking to scale from $10M to $20M (or any big leap), Alice is clear: don’t hire someone who’s only managed the status quo. Bring on the person who knows how to grow.

Growth requires vision, adaptability, and the willingness to disrupt what’s comfortable. In this conversation, Alice shares how to identify the right talent and make leadership decisions that actually drive momentum—rather than keep your business on autopilot.

Women CEOs are doing more than ever—running companies, raising children, supporting loved ones, and still showing up for their teams. The pressure to “do it all” can feel overwhelming, but Alice champions a different path: one led by grace, not guilt.

That means setting boundaries, aligning business goals with personal values, and letting go of the unrealistic expectations that lead to burnout. Leadership doesn’t have to cost you your health, relationships, or joy—it can be the platform that supports them.

When Alice advises her clients, she doesn’t just focus on quarterly targets. She zooms out to look at the entire lifecycle of a business—and the life of the leader running it. Your energy, your vision, and your people are all part of the equation.

By thinking holistically, you can create a growth plan that’s sustainable and deeply fulfilling—not just financially rewarding.

💡 Full Episode: Listen here to learn from Alice Heiman’s full conversation with Allison Walsh and discover how to grow your business, lead your team, and live your life—on your terms.