How Building Her Personal Brand Turned Her Into a USA Today Bestselling Author with Becca Powers

This episode of The She Believed She Could™ Podcast is incredibly special to me — because I’m celebrating one of my own clients and someone I’ve had the honor of supporting for several years — the amazing Becca Powers. Her journey is the perfect example of the transformational power of building a personal brand for women entrepreneurs. And on this week's episode, I get to celebrate her becoming a USA Today Bestselling Author. I had the honor of writing the foreword for her book — and I could not be more proud of this full-circle moment.

About Becca Powers

Becca Powers is a powerhouse sales and leadership expert, keynote speaker, and the founder of Powers Peak Potential. 

After spending more than 20 years in high-level corporate leadership roles, she now teaches women how to create fulfilling careers and thriving businesses without sacrificing their well-being.

Becca blends strategic expertise, lived experience, mindset work, and actionable wisdom for personal branding. Her work has transformed lives, sparked personal breakthroughs, and created massive results — and now her message has reached bestseller status as a USA Today Bestselling Author.

Becca Powers' Books

The Moment Her Dream Became Real

Becca didn’t wait for everything to be perfect before she began building her personal brand. She started while she was working full-time, still balancing everyday life, and still figuring out how to bring this vision to life. She honored the calling on her heart — even before the world saw the outcome.

Her brand wasn’t an accident — it was intentional devotion. This is exactly how powerful brand-driven storytelling happens.

What We Can Learn From Her Journey

So many women think they need more time, more clarity, or more confidence to start pursuing their goals. Personal brand growth doesn’t come from waiting. It comes from movement. Becca is proof that clarity comes from doing — not overthinking.

The preparation season — the building, the experimenting, the trying again — that is where the real magic happens.

Watching her rise into this season — from a woman with a vision to a USA Today Bestselling Author — has been one of the proudest moments of my coaching career.

This Episode Will Light a Fire in You

In this episode, we go behind the scenes of brand building — how to honor your voice, believe in your work, and take your dream seriously even when life is busy. Becca’s story is inspiring, relatable, and proof that your personal brand can open doors you don’t even see yet.

Becca — I am so proud of you. 

And I cannot wait for everyone to listen to this conversation.

If you're inspired by Becca's story and you're ready to explore what it could look like for you to build your brand, check out the Launch Your Brand Package, or let's connect on a call!

xoxo,

Allison