From Fashion Dreams to Product Empire: How Jacqueline Snyder Is Redefining Entrepreneurship

She didn’t just design products—she designed a movement.

When it comes to building product-based businesses with heart, purpose, and serious revenue, few names shine brighter than Jacqueline Snyder. A first-generation American with a background in fashion design, Jacqueline turned her creative roots into an entrepreneurial empire.

She’s the co-founder of The Product Boss, a globally celebrated business that’s helped tens of thousands of entrepreneurs scale their brands. Her own product line, Cuffs Couture, landed in 60+ stores and was spotted on style icons like Kim Kardashian and Carrie Underwood. And if that’s not impressive enough? She hit six figures in her first year, generated over $10M in course sales, and helped over 80,000 product-based businesses launch and grow.

From red carpets to retail shelves to the Inc. 5000 list, Jacqueline’s journey proves one thing: when purpose meets strategy, you can create success that’s both profitable and powerful.

Listen to full episode here!

Jacqueline’s journey started with a dream in fashion. After graduating with a BFA, she entered the industry designing high-end lingerie and later worked for celebrity brands. But the real shift came when she decided to help others build fashion brands instead of climbing the corporate ladder. “What if I helped other people who wanted to start clothing lines?” she asked herself—and 2,000+ brand launches later, the answer was clear: She had found her purpose.

One of the most powerful takeaways from Jacqueline’s story is her mindset. When she told her husband, “I will die if you put a cap on me,” it wasn’t just poetic—it was a declaration. For Jacqueline, success means removing limitations and embracing infinite possibilities. Whether designing for celebrities or coaching Shark Tank finalists, her philosophy remains: Think bigger. Then build it.

“Forget the glass ceiling—let’s just lift the lid and look up.”

In a world that’s increasingly digital, Jacqueline makes a strong case for going tangible. “Some of the richest self-made women in the world are product people,” she says, pointing to names like Sara Blakely and Kendra Scott.

But it’s not about swag—it’s about connection.

“Don’t build swag—build community. People don’t want a mug with your logo. They want something that reflects how they feel about themselves when they’re in your world.”

Jacqueline encourages entrepreneurs to align their physical products with the emotional journey of their clients. Whether it’s a confidence-boosting necklace or a journal that mirrors your coaching style, the goal is to deepen loyalty, not just increase visibility.

Feeling inspired to launch your own product line? Jacqueline’s advice is simple but strategic:

• Start small and test the market.

• Find a problem your product can solve—even if it’s “I want to feel more beautiful.”

• Use platforms like Alibaba or AliExpress to source or white-label.

• Think about why someone would buy from you—emotional connection matters more than novelty.

And if you’re already a coach or service provider? Adding a product could be the next best step to creating a more complete customer experience.

In an era where AI dominates conversations, Jacqueline is boldly leaning back into the human side of entrepreneurship. That means more live coaching, real conversations, and meaningful relationships with her clients.

“We can’t build ourselves out right now. I think we’re building ourselves back in.”

She’s betting big on people—and she’s not alone. As AI becomes more integrated into business, the craving for genuine human connection is only growing stronger. Her advice? Show up, be seen, and make your presence the most powerful part of your brand.

For Jacqueline, confidence is about owning your journey—flaws, detours, brilliance and all.

“Confidence is sitting in your power—good and bad—and fully owning the journey that got you here.”

And when it comes to dreaming big? Her take on the podcast’s mantra, She believed she could, so she did, might be the most empowering quote yet:

“As long as I can see the blue sky and know anything is possible, I’ll keep going. Just don’t put a lid on me.”

📣 Listen & Learn

Catch the full episode on The She Believed She Could™ Podcast wherever you stream your favorite shows. And follow Jacqueline @theproductboss for more inspiration and actionable strategy.

Listen to full episode here!