Time-Saving Marketing Tips for Busy Women with Briana Beaty

In a world where social media changes daily and algorithms are unpredictable, building a business you actually own has never been more important. In our latest episode of The She Believed She Could Podcast, I sat down with the incredible Briana Beaty — entrepreneur, mom of three, and founder of Palm Beach Moms, Flavor Palm Beach, and Your Well House — to dive deep into how busy moms can launch and grow successful, sustainable businesses without burning out.

Briana’s story is packed with real-world wisdom, relatable laughs, and actionable marketing tips that any aspiring entrepreneur can put into practice — even with a packed schedule and a growing family.

🎧 Tune in to the full episode

Briana Beaty's entrepreneurial journey began after working in hospitality and marketing. She quickly realized that success in business — especially as a mom — requires flexibility, creativity, and most importantly, ownership.

After building and later selling Flavor Palm Beach, Briana founded Palm Beach Moms, creating an online space full of resources, tips, and community support for moms in South Florida. Today, her latest project, Your Well House, continues her mission to serve and uplift busy moms by helping them prioritize their health and wellbeing.

Through it all, Briana learned that while social media is important, your website, your email list, and your community are your most valuable business assets.

1. Own Your Audience

Social media platforms are constantly changing — and you don't own your followers there. Your goal should always be to move people to your email list and website, where you have full control over your relationship with them.

“Social media is rented land — your website and email list are what you truly own.” – Briana Beaty

2. Create a Content Calendar

Briana swears by a yearly content calendar to stay organized. From blog posts to Instagram captions to backend website tasks, having a plan ensures you can move forward even when life gets busy.

3. Start Simple, Think Strategic

Many of the best marketing tools are free:

• Google Analytics to understand your traffic

• Pinterest as a long-term search engine

• Flodesk or other email platforms to stay connected with your community

• Google Search Console to fix website issues and boost SEO

The key? Consistency beats complexity.

4. Build True Community

Briana’s success with Palm Beach Moms came from building real relationships — through Facebook groups, email newsletters, and authentic engagement. Giving people a place to belong keeps them coming back.

5. There’s Enough Sunshine for Everyone

One of the most powerful reminders Brianna shared was the importance of abundance over competition.

"If you have something special on your heart to create — do it. There’s enough sunshine for everyone.” – Briana Beaty

If you're balancing motherhood, work, and dreams of entrepreneurship, it can feel overwhelming. Briana’s journey is proof that you don't need a huge budget or endless hours to build something powerful. With small, consistent steps, you can create a thriving business that's truly yours.

Whether you have an idea you’re scared to start, a side hustle you're ready to grow, or a business that needs a reset, this episode will inspire you to take action today.

Listen Now

🎧 Tune in to the full episode

And don’t forget to follow Briana at Palm Beach Moms and on Instagram at @palmbeachmoms!